Some people think that Emails marketing is very hard to do and they also explain it in very hard ways. Here I explain Email marketing and its types  in very simple ways and I also gives you best beginners guides ini 2022 that will really help you to succeed 


History of Email Marketing

Very first email marketing campaign was send by Gary Thuerk of Digital Equipment Corporation in 1978 to approx  450 clients. According to  them they generated $13 million worth of sales as a result and that reveals the real and high potential of email marketing


Nowadays, Email marketing remains most brilliant method of promoting links,brands and engaging with peoples and customers. In this article, You will able to know that what is Email marketing and how to you use email marketing to engage the audience


What is Email marketing?

Email marketing is the type of marketing that involves sending emails to the random audience. You can use this fantastic strategies for promoting brands,generating interest and loyalty brand, generating leads and many more 

It is noticed that almost every organization is using this key strategic channel to get engagement and convert random audience into customers, In fact case study show that organization receive an average ROI of $40 for every dollar ( $ ) they spend 




Type of Marketing emails

There are different kinds of marketing emails achieve different goals but you can also combine all of them to get best results 


  • Automated Transactional emails

  • Automated Marketing emails

  • Emails newsletter

  • Emails Campaigns


Automated Transactional emails 

Automated transactional emails are a very effective form of automated marketing that are automatically sent following a transaction. They include order details,shipping details, shipping confirmations, order conformations, invoices etc. While these emails are however simple but very effective on building trust of customers, These are very commonly used by E-commerce platforms that send it to customers on every campaigns and sales etc

Automated Marketing emails

Automated emails are the emails that are send automatically send on occurring of special events ForExample You might want to send Congrats email email on subscribing newsletter, Welcome email when someone join our website, A cebreating email to subscribers etc You can also use drip campaign for convincing customers to buy specific product. You choose any email forwarding service. You can also setup strategic automated response email using any free email marketing tools like Mailchimp and Wix


Email Newsletter

Email newsletter is a type of marketing tool that can be sent on a daily basis to provide regular updates of your company,web etc to subscribers. A newsletter is also used for a discuss a product update, recent goals you want to achieve,your recent blog you publish, recent case studies 


Email Campaign

Emails Campaign is main and important type of marketing emails that are sent with a specific purpose. It is usually send to promote brand, getting leads, encouraging audience to do something according to your need etc




How to do Email marketing? 

Now you have some basic knowledge of Email marketing, Now it’s time to start Email marketing in simple 4 Steps 


  • Build your mailing list
  • Choose a delivery service
  • Create bullet proof content
  • Optimize your campaigns

Build your email list

The very first step in the beginning of email marketing is to collect emails in other terms you also say to get subscribers, Here is one thing you have to keep in mind you will need permissions in order to use their email.

The best way to build an email list is to encourage people to voluntarily sign up. Its best way is by using lead magnets. A lead magnet may be anything that you giveaway to the people for free in the exchange of email. Most of the lead magnets are digital goods that are created very easily 

Most Lead Magnets are

  • Ebook 

  • Coupons

  • Business tool kits

  • Guides 

 

Buying email list from someone is not a good practice some of the companies strictly disallow to buy email list 

Once you mapped out you lead magnet add a opt form to your website to encourage people to subscribe. You can also offer downloadable guides to collect emails. You can also add a pop up to your website and use your contact form to collect emails.

 

Chose a Delivery Service

Choosing an Email delivery service is also a very importing part of email marketing because email marketing involves handling a large list of subscribers and sending,analyzing emails matrics so your Email delivery service must be robust that handles all the working efficiently, I personally use these Email delivery services that are also easy to use 

Each of Above platform are best for beginners, I personally use GetResponse because of its clear and neat template 

 

Create Bullet Proof Content

This Point You have everything except one thing to start email marketing and creating your very first campaign. This step is to create a Bullet proof Content

Whichever content you are creating- a newsletter, an automated etc you must remember some few key principals in mind. First remember that you have to land your email into your subscriber inbox not a spam folder, So write creatively and don’t be spammy and annoying, If you do that Gmail automatically lands your mail into spam. You have to put real value into your content. You can do this providing perks and coupon code etc whether it is actionable tips 

The written content should be engaging and attractive itself also. Build rapport with your subscriber individually and add humor when appropriate. Must show yourself  like a helpful friend rather than a member of corporation 

Finally, Also don’t forget to include your professional Email signature because it develop association between your company and campaign

Optimize your campaigns

Once you are done with writing bulletproof content and sending your first campaign, You need to analyze your email marketing KPIs so you can optimize your campaigns. This system is pre build in your email delivery service

 

The most 2 important analytics you have to track as beginners 

 

Open Rate: Let’s make it simple. It shows the percentage of subscribers who opened your emails. It  totally depends on your Subject line. If your subject line is attractive then you have more chances to get interaction.

 

Click rate: It shows how many people open your link you added in your content. It depends upon your subscriber interest and the content you write for them. For increasing click rate must send mail to the targetted or interested audience 

 

Conclusion

The conclusion of all blogs is that the knowledge of Email marketing may prove very beneficial for you. You cannot only get traffic on you web and get leads but also promote affiliate links using email marketing, but there are some hustle you have to face if you are beginners but you soon deals with it. I prefer you to learn more about email marketing on how to write the subject line, how to write content and many more. I hope this blog proves beneficial for you THANKS